I'd agree that Copyright was definitely the wrong word to choose. There would be a much better word that doesn't immediately strike horror into minds of us creators.
Really it's just like any other enviro-brand; pay your $s and receive rights to use a logo that helps position your corporation where you want it to be. Differrence being currently only good corporate citizens (usually, but not always of course) get to align themselves with a cause, everyone else gets off without contributing. If this type of thing became mainstream, all corporates would be contributing, if they didn't want to, thats fine, they just end up on the list of companies that don't contribute. Whether anyone cares about that is for the market to decide.
As for blackmail, maybe its about time the tables were turned...
While he's not asking for 1% of yours or my household budget or take-home pay, you could argue that we'd pay all in the end as prices went up so corporates could keep the same profit margin.
Oh well, no use trying I guess....