New Velvia 50 announced

FUJIFILM INTRODUCES FUJICHROME VELVIA 50 FOR PROFESSIONALS

PMA 2007 Booth # E100

http://www.fujifilmusa.com/pma

Valhalla, NY, February 22, 2007 - FUJIFILM U.S.A., Inc. is introducing new Fujichrome Velvia 50 for Professionals (RVP 50), a high color saturation, high contrast transparency film at the PMA 2007 Annual Convention and Trade Show in Las Vegas, NV.

At the beginning of 2005 Fujifilm announced the discontinuation of previous Fujichrome Velvia for Professionals (RVP) due to difficulties in procuring some of the key raw materials used to produce the product. However, since the last stocks were sold earlier last year, the company received many requests from photographers worldwide to restart manufacturing, as they had used Velvia for many years and consider it unmatched in terms of quality and character. One of Fujifilm’s main priorities is to nurture the culture of photography, so those requests were taken very seriously. As a result, Fujifilm research and development teams have been working hard to develop substitute raw materials and new manufacturing technologies that enable the company to restart production of this famous emulsion.

"We are so pleased to respond to requests from our photographer customers in this way and we look forward to seeing the work they will produce with this wonderful new film," said Christian Fridholm, Director of Marketing, Picture Taking, Imaging Division, Fujifilm USA.

The characteristics of new Velvia 50 will mirror that of the previous Velvia. Velvia 50 will be the film of choice for leading landscape, nature and other photographers who will appreciate its high color saturation, image depth and dramatic color reproduction.

Velvia 50 offers the following noteworthy features:

Vivid color Reproduction with Ultra-high Color saturation: Velvia 50 delivers the vivid color and high saturation for which the original Velvia was famous

Fine Grain: Velvia 50 features a fine RMS granularity of 9.

Neutral Grey Uniformity and Unsurpassed Shadow Depth: A uniform neutral grey is reproduced all the way from the highest highlights to the deepest shadows

The initial shipments of the new Velvia 50 are scheduled for early summer 2007.

For additional information, go to www.fujifilmusa.com/pma

Cool! It even promises neutral greys - rather than browny ones!

Alex

Fuji Velvia 50 ?

Does that mean 50 megapixels ?

... I'll get me coat...

Wow, don't you need to use this stuff in those antique film cameras?

Yes you do Graham, glad I still use my Canon F1 system.

That great news-some on this board say there is nothing NEW in films future.Seems someone still uses it enough to merit new films devolopment. I know this is great news to my pro friend Larry Ulrich as thats his favorite 4x5 film. Hey you digital folks you even knoe what a 4x5 is?? No its not a wood post. As seen by the above posts there are many look down on film here. Its really a shame as this IS THE FILM SECTION OF THIS BOARD. I'll hold off on blasting digital stuff as its beneth me as I find both have thier merits. Thanks for the film update

Ps Alex I did like your photos in your new book.

and why would anyone house a f6 with no sportfinder.

Mark Cortright

any idea on price?!?!

Rolls of film are going to be priced for trade in value of one roll for every 2 digital cameras turned in. Should work out to about 6$ per roll. or two dig cameras worth 6$ for pair Added bonus - Sunspots will not be a problem with this film. Mark

That great news-some on this board say there is nothing NEW in films future.Seems someone still uses it enough to merit new films devolopment. ...

Ironically, this 'new development' is so they can keep Velvia the same - but that's just the way we like it.