Hi Andy
I just use a dry, clean lens cloth (or a t-shirt if desperate although i know i shouldn't). Be very careful using lens cleaning fluids - best to check with Fathoms and see what they sell or recommend.
Cheers
I spoke with Paul Remjan (Fathom Imaging) about this very subject at DEMA this year. Mainly because I am also shooting with the SWP44 and wanted to make sure I hadn't been doing anything that would damage the coating either.
Couple of points he made very clear.
NEVER touch the glass with a dry cloth/rag. If the cloth/rag has any dried particles embedded in the fabric, it could damage the coating. The coating is very durable, but this was something he was very clear about.
It is also best to spray the cleaner on the cloth and then apply it to the glass, rather than spray the lens.
There are several "optical grade" cleaners on the market, Gates now recommends Purosol.
I hope that helps.