I still think, however, that with the economy the way it is, with people being laid off and buying less, that if the manufacturers lowered their prices a bit they would more than make up for it in increased volume sales. Kind of like the way Walmarts is the only business making profits every quarter.
Steve
Always the concern about price and elasticity of demand in there.
My guess is that people who do the underwater shooting thing may be a bit more inelastic to price changes (given the nature of the cost of dive equipment and travel) while more of the items (particularly housings) may not be quite as variable in cost due to the intense nature of design and other issues you mentioned.
Some of the housings, such as the Ikelite designs, seem to be more flexible, but others require alot more tooling and redesign. If the cameras were not so wildly changing it may mean less "going back to the drawing board." Pick a housing and look at the current prices. Let's say the housing I have an eye on is $2,500. I am not sure that if dropping it to $2,300 would make me jump barring something other than the old equipment is really long in the tooth. If it was dropped to $1,750 (though of course every body has their own price tipping point
) then that would be a different story (may grab one) though it may be getting close to not worth it for the manufacturer. There were some posts about how many housings are sold for each model and it did not seem very high taking account manufacturing and design work plus overhead. Maybe there is more room in there, who knows.
On the electronics side of things there is probably some more play in there and also more economy of scale/market, but they have to be a bit careful of canabilzing themselves with the price points they set. And the 10 new models every 6 months is starting to get a bit tiring and is now making me hesitate to buy things. Used to be changes were worth a jump, now they are not quite as great and I always have tthe nagging feeling they are holding back a bit.
Walmart gets really good pricing to begin with due to their size, wish they carried underwater camera equipment 