GoPro has announced that they are acquiring Cineform. This is very interesting!
Welcoming Cineform to their team, GoPro also announced the development of a new codec for HD and 3D work called ‘GoPro CineForm’ which GoPro's press material states will "emphasize GoPro’s commitment to developing professional content capture and editing solutions."
This significant corporate acquisition of Cineform may explain why we haven't heard a whole lot from GoPro until now about their HD 3D development since their 2010 NAB presence last April where they showcased some fantastic 3D material captured with a cool little GoPro HD 3D rig.
When I spoke to one of the GoProHD folks at NAB last year, I was told that the 3D clips they were using for their demo had been edited using Final Cut Pro and Cineform Neo3D.
And on this note, the press material goes on to state that GoPro's first new product to be released incorporating Cineform's technology will be a "3D HERO® System, an expansion accessory for GoPro’s 1080p HD HERO line of cameras. The 3D HERO System allows consumers to combine two 1080p HD HEROs into a single housing to capture synchronized 3D photos and video."
This acquisition may turn out to be one of the cooler 3D shooting and editing developments of the year!
- Mary Lynn
