Interceptor121
"That’s true for the cameras as phones are creating pressure but not for the housing and ports that generate majority of cost and bulk"
Your point is well taken if you intend to invest in the same lenses and ports you would for a high res full frame like an D850. My point is that you can get into a full frame camera with excellent image quality in the 20-24MP range and with excellent AF. The A7c has better image quality than EM1-III or D500 and apples to apples about the same price.
I really don't think many that picks a 20-24MP sub-full frame camera are going to be spending $4700+ on a WACP but many have spent $1388.00 for WWL-1 and are more than happy with the performance over Tokina 10-17 or Olympus/Pana 7-14mm.
So apples to apples.
Sony A7c with the FE 28-60mm retail at introduction $2100.00US Nikon D500 ( at introduction now 5 years old) $2000.00
Nauticam N100/45 flat port with focus gear knob $491.00 Tokina 10-17mm current price $471.00
Nauticam Zoom gear $201.00 Nauticam zoom gear for DX $198.00
Acrylic Glass
Nauticam WWL-1 $1388.00 Nauticam dome port & extension $724.00 $1231.00
Nauticam NA-A7C housing $2586.00 Nauticam NAD500 housing $3620.00
Total $6766.00 Total with acrylic port/glass $7013.00/$7520
Olympus EM-1 III $1799.00
Panasonic 14-42mm power zoom/Oly 14-42 PZ $359.00/$299
Nauticam macro port $336.00
Nauticam PZ zoom gear $259.00
Nauticam WWL-1 $1388.00
Nauticam NA-EM-1 III housing $2068.00
Total $6209.00/6149.00
Beyond these items everything else is equal, strobes, arms and more.
Obviously you can argue that the Olympus and Nikon cameras/lenses can be bought on sale for less and I fully agree but the D500 will be five years old next month and Olympus is going out of business so pricing may be depressed. Weight wise the Sony system will be much lighter and smaller than the D500 system. The Sony A7R IV housing is 2.71kg v 3.02 for D500 and the A7c housing will be much closer to the size and weight of the Sony A6600 housing at 1.65kg. The Olympus housing is 2kg about what I would expect the A7c housing will be.
You can also argue that the Olympus and Nikon cameras are more robust and have more features but what matters to most is the best image quality and AF speed at an affordable price. The A7c surpasses both the Nikon and Olympus in IQ and the Olympus in AF speed, accuracy and features. AF speed is also quite close to the aging D500 which when replaced next year will easily sell closer to $2500.00.
Again my point is not to argue that buyers will move to full frame rather than a cell phone but that buyers looking to move up from compact cameras or away from a DSLR can now find a reasonably priced full frame system in a smaller package.
The A7c will of course lose any advantage if it is mated with a Sony 12-24mm F/4/2.8 and a 230mm dome port with 55mm extension. Sony has signaled an intension to introduce smaller lenses going forward which they have shown they can do and I am sure a smaller macro lens and port will be in the not to distant future.