Sigma UK sense of humor

Seems a PR person from Sigma UK had some fun coming up with the latest press release.

Everyone needs one of these.....

I like the 'optional accessories'

As a life long south paw I say it's about time someone made a left handed cleaning cloth. One gets tried of holding all tools upside down to use.

Was that press release written in one of those English pubs? It was a hoot.

Very good marketing trick. Does that mean it only works left to right and right to left, but not up and down and down and up?

Joe

Very good marketing trick.  Does that mean it only works left to right and right to left, but not up and down and down and up?

 

Joe

<{POST_SNAPBACK}>

The up and down and down and up function will be available in the "Mark II" model...due out sometime next year.

David,

In small print it says for up and down you must trun lens 90 degrees and continue with left-right movement. When Mark II becomes available, this will no longer be necessary.

Thanks Joe...I missed that in the fine print. Leave it to you to research all the details.

Sounds like a design flaw to me. Personally, I'm not buying one till they get the bugs worked out.

Dang, I looked all over and couldn't find a link to it's operation manual or diagrams/images of usage and WTF, where's the proper care and storage/transport information.....

Do not taunt Super Happy Fun Ball.