"Originally I had considered (primarily based on it's excellent reviews and the regard given to the L glass) the Canon EF 24-70mm f/2.8 L USM Lens. I'm presuming that this lens would be too short for the sort of photography Iwould like to do. Are zooms not a sensible option? (excuse my idiot statements here). "
I've tried the 24~70L and whilst it works well enough and makes a versatile 'diver' lens, its close focus ability is not too good and it would require a diopter to move this closer. Its not a lens that I would recommend unless you already have one and you don't mind buying zoom gear/appropriate extenders for it.
My set-up: 100 mm macro, 60mm +Extender 12II (very good for lower vis diving) and 50mm macro - all Canons and all used on FF - of the 3 I'd lose the 50 first. Rather than think in terms of which is best, you could consider your own likely subject matter and request opinions on which would best work for it. For example, I find the 100 to be an excellent small fish lens (we are getting some wierd stuff around Britain/Ireland this year, so this is what I am concentrating on. If I want to shoot small benthic species then the 60ExtII is my next choice, but for sponges, larger anemones, etc., I'd probably select the 50. Horses for courses!