Hi Gwangi,
There are a lot of misconceptions in South East Asia as a whole about sharks, for generations they have been classed as an evil creature of the deep. One reason why Shark fin soup was held so highly as a status symbol and dished up at special events is just because of it's morbid romance - The great danger involved in capturing the beast against overwhelming odds meant it didn't come cheap. In the days dating back into antiquity this may well have been the case when a fishermans catch was intercepted by a shark. The battle then to land the beast on a tiny canoe and taking it back to the village led to this myth if you like. Fisherman rarely went out to take the shark as the flesh is tainted with urea, which in turn would mar the taste of anything else they had caught. More often than not it was thrown back, but kept if the days catch was slack.
Then there is the debate about the consumption of the soup being an age old treatment or prevention of cancer... mmm'
The Malaysian Government has listened to the reasoning from conservationists and dive concerns such as the long established Borneo Divers. When the case was put forwards that sharks disappear if nothing was done. The case was also put forwards regarding diving and eco-tourism and how this would be directly affected too. Now, children as young as 4 are learning about their marine heritage at school and the important part that the shark plays within the marine environment.
I was in Sipadan last year and the shark life has decreased 10 fold to what it was in the mid 80's, but we were still able to observe small gatherings of grey and whitetip together with several hammerhead.
Northern Sulawesi too was decimated by Taiwanese fishing concerns stretching nets across the Lembeh straits. The death toll here of thousands of sharks was added too by dugong, dolphin, whale shark & turtles. Now you are very lucky if you see anything more than a white tip. In October last during 35 dives we saw just 3 white tips in areas that should have been filled with reef sharks.
The only way to remove this deep seated ignorance is by breeding it out - If you try and reason with an established fisherman or ask why he takes sharks he would threaten you with a gaff! One reason why the diveguides stay away from confrontations.
Of course money, and in this case millions of dollars a year speaks louder than words, gestures or even the future of our seas. It is good someone like you has stood by their morals, surely but slowly this will spread throughout these younger generations as lifestyles change and become more globally uniform.
In the mean time the shark sadly unbeknown to itself faces oblivion...