I remember, in the '70s, sitting with Bill Fallover, the second art-director of Nova after Harri Peccanotti, on my terrace in Spain. He pointed to a pile of chain I had pulled up from the seabed and remarked on the textures and colours. We had a non-drug fuelled discussion about it. He then noted that most people can only see a pile of chain because they are not visually aware. I have always remembered this.
I left that world and I now work with a lot of people who can only judge a picture by content. They judge what they see on a criteria-based system. They cannot say "Look, it's great!" Sadly, that could almost be described as normal but it can b e very frustrating for a creative person.
I once went to a BSAC Conference wearing a fabulous Chanel suit. Everyone was wearing anoraks and dirty trainers. I was an object of ridicule - they could not see the price tag. At the London Dive Show this weekend I shall be wearing appropriate clothing!
My wife was a fashion designer when I met her. Between us we have a house full of nice things that have no function apart from to give us visual pleasure. We have old clocks that tell innaccurate time. (It's OK, we also have battery-run digital watches too!) We have furniture that forms dust-traps. When we first bought the house an American friend asked why we didn't buy a new one. (It is very second-hand!) We even have Macs because they look nice! If you don't understand what I am talking about - don't worry. Be happy. Most people can only judge things by the dollar price. Few people are visually aware. I rather hope most reading this are.
My wife, the designer, has a great eye for a picture. Alas, she never bothered to find out what the knobs and dials do, which once lead to disappointments - but digital photography has saved her from that drudgery!
So what am I saying? Most people are not visually aware. It's a fact of life. Where can I buy the most expensive camera?