Going back to the topic.... I don not think that this 4:3 strategy of Olympus is going to work. Too high investments in the whole setup and so far I have seen many digital development centers messing around with your photo, if you do not cut it 3:2 before handing it in... :angryfire:
What do you think? My product management experience keeps me very sceptic on this move by Olympus 
however they have a very high market share and can afford experiments like this. However I think they never managed to position themself successfully in the digital SLR sector.
