From October 8-11, Olympus, a leader in digital photography, will have a number of new underwater housings on display at the DEMA show (booth #2091).
The latest housings were introduced today -- see the press release below.
Don't miss this opportunity to see these and other housings for Olympus cameras up close and personal. If you're interested in a detailed one-on-one briefing at the booth, then RSVP to this email.
See you at the show!
Thanks,
Ryan Murphy
Mullen Public Relations for Olympus
978-468-8978
NEW OLYMPUS UNDERWATER HOUSINGS FOR POINT & SHOOT AND ULTRA ZOOM DIGITAL CAMERAS ENABLE MAXIMUM
"DEPTH PERCEPTION" Heavy-Duty Construction Enables Cameras To Reach Depths of Up to 130 Feet, LCD Hood Cuts Down Glare for Viewing and Shooting Images
Melville, New York, October 3, 2003 - Olympus America today introduced two new heavy-duty housings to support underwater digital imaging enthusiasts. These stylish and durable transparent polycarbonate housings are for anyone looking to pursue underwater digital photography when diving, snorkeling or surfing - and they're also ideal for use during activities that call for ultimate protection from the elements such as skiing, fishing, sailing, or even in certain industrial situations.
The Olympus PT-017 Underwater Housing is designed for use with the Olympus D-560 Zoom or D-565 Zoom digital cameras, and the PT-018 Underwater Housing is designed for use with the Olympus C-740 Ultra Zoom or C-750 Ultra Zoom digital cameras. "When we created underwater housings for our Stylus Digital line, C-50 and C-5050 digitals earlier this year, we were just beginning to break into the underwater photography market," said Jason Bortzfield, product manager for digital products, Olympus America, Inc. "With the introduction of underwater housings for our Ultra Zoom line and point-and-shoot D-series, we've introduced the housings into our other digital camera lines and established the fact that Olympus is serious about expanding this market." With an impressive depth limit of 130 feet, the housings allow digital photographers to chronicle snorkeling and diving expeditions with a wide range of Olympus digital cameras. The PT-018 housing can be used with either the C-740 or C-750 Ultra Zoom. The sleek, compact C-740 Ultra Zoom is a 10X Optical Zoom, 3.2 megapixel digital camera that's ideal for the budget-conscious family photographer. The C-750 Ultra Zoom is a 4.0 megapixel all-in-one camera solution for advanced photographers who want the widest focal length range plus manual and automatic controls in a rugged and portable metal body digital.
The PT-017 Underwater Housing allows underwater photographers to take their point-and-shoot D-560 Zoom (3.2 megapixels) or D-565 Zoom (4 megapixels) below the surface with the same ease of use they know and love on land. Moreover, because both cameras have 1.8-inch LCDs, the viewing area for composing and reviewing shots is bright and easy to read under the waves. Stylish Both the PT-017 and PT-018 underwater housings are made of durable transparent polycarbonate with grips and levers fashioned out of distinctive red-colored polycarbonate. The transparent nature of the housings ensures that users can view their shots with ease, as well as show off the stylish bodies of their cameras.
Innovative
The housings feature fluorite (FL) glass lens windows for greater clarity when shooting photos underwater. To reduce glare caused by sunlight on a digital camera LCD, the housings feature an LCD hood located on the outside back of the housing that makes viewing the LCD easier above and below water.
Intelligent
Olympus has thought of everything to keep digital cameras safe and dry within the housings. O-ring seals, special rubber rings engineered to fit perfectly within corresponding grooves, expand under water pressure to tighten the seal when the shells of the housings are locked. To keep the O-ring in optimal condition, the included O-ring pic removes the ring without damaging the housing or the O-ring itself. Then, silicone grease, also included, can be applied to keep the O-ring properly lubricated and maintain its condition. Furthermore, safety locks on all of the housings prevent accidental opening. Approachable The housings' stainless steel nickel-plated brass mechanical control buttons, also sealed with silicon O-rings, allow full access to the cameras' functions and menus. With the touch of levers, zoom and shutter are easily operated. For crystal clear shots, the integrated flash diffuser panel cuts down on glare from particles suspended in the water that otherwise would create a haze in the image.
Exciting
For the first time ever, Olympus has created an underwater housing for its Ultra Zoom digital line. Going 130 feet below the surface of the water to shoot digital photos is quite an accomplishment. But using the powerful 10X Optical Zoom lens of the C-740 or C-750 Ultra Zoom means that underwater photography enthusiasts will be able to go even deeper - capturing all of the undersea action that can be photographed within the zoom range of the camera.
Availability
The PT-017 and PT-018 will be available in the summer of 2003.
Contents of the package:
Case body
O-Ring
O-Ring pic for removal
Silicone grease
Silica gel (defogging agent)
Hand strap
LCD hood and strap
Balance weight
Instruction Manual
Warranty Card
U.S. Pricing
PT-017 Underwater Housing for D-560 or D-565 Zoom:
MSRP: $199.95 (US)
Estimated Street Price: $159.95 (US)
PT-018 Underwater Housing for C-740 or C-750 Ultra Zoom:
MSRP: $259.95 (US)
Estimated Street Price: $199.95 (US
Review units and high-resolution images of the housings and cameras are available from Mullen Public Relations. Contact Michael Bourne, senior account executive, 650-210-9857 or michael.bourne@mullen.com. ABOUT OLYMPUS Olympus Optical Co., Ltd., with its wholly owned subsidiaries, is a global leader in designing, manufacturing and marketing optical-digital product solutions for health care and consumer segments. The company leverages R&D investment in technology and manufacturing processes across diverse business lines that include: · Digital and film cameras, and digital voice recorders; · Minimally invasive diagnostic and surgical endoscopes; · Advanced clinical and research microscopes; and · Chemistry-immuno analyzers and lab automation systems. In the U. S. and Canada, Olympus America Inc. serves health care, scientific and commercial laboratory markets with integrated product solutions and financial and other service offerings and is the leading brand in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer camera products and services business spans North and South America. Olympus America Inc. works collaboratively with its customers and parent company to develop state-of-the-art products and services that are innovative, intelligent, and easy to use. For more information, visit www.olympusamerica.com.
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Ryan Murphy
Mullen
36 Essex Street
Wenham, MA 01984
P: 978.468.8978
F: 978.468.1133
