Red Scarlet shifts direction toward professionals.

You do know that Jim was a billionaire way before Red was conceived. This is partially a labor of love for him... and it shows. He's not throwing money away but it's obviously not a real money maker like Oakley. Fanboys are something every brand would pray for and he has real professionals and top industry people supporting the brand. No brand is perfect but as marketing and brand loyalty goes in the movie industry, Red is doing a lot better than all the others, all fighting for a piece of the pie.

...This is partially a labor of love for him... and it shows. He's not throwing money away but it's obviously not a real money maker like Oakley. Fanboys are something every brand would pray for and he has real professionals and top industry people supporting the brand...

Indeed...and that's why I genuinely admire the guy.

Not so sure about some of the fanboy mentality out there though...or the Scarlet marketing style.