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So farewell Olympus Cameras post 2020 there are quite a few deals likely for the purpose of clearing inventory of Olympus branded items
It is very sad...
Sure is. I go right back to OM1 and OM2 days and those neat Zuiko lenses. Fabulous stuff.
I agree it is very sad, but I don’t think it is the end. OM-D may well pull out of a lot of markets but may hang on in Japan. That was JIP’s model for Sony Vaio. Remember they are about to release a flagship (and expensive) 150-400 f4 Telephoto with built in teleconverter. The R&D is a sunk cost but why incur new variable costs for marketing and distribution? And if this move was just for the purpose of liquidation then why form a new company? Although Japanese business law may confer advantages for the new company for downsizing, redundancies, and tax.
I’m fully invested in bodies, lenses, and housing. The format gives me advantages for macro and telephoto and the trade offs are acceptable for what I do. None of it stopped working with this announcement so I’ll keep using all my gear for a long time to come. If there are great deals coming then bring them on!
There is a q&a on the US website that gives some more info but is inconclusive on the long term implication
There is all sort of speculation some olympus ambassadors (who dont work for Olympus but are associated) have gone as far to say nothing will change
On the other hand something has to change in a loss making business
The parts that are sure are
no changes to 2020 product launches(but there is none left)
They don't know the future product development which means some products now planned they are review and cancelled
The nature of the deal is that nothing changes until day-1, then some things happen and transition arrangements are put in place and some time later and could be years a status quo is reached
Link to US q,&a
https://getolympus.com/jip#g1b
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I can’t read the Q&A, it must be geofenced. As recently as July, after the JIP announcement, Takeuchi said the 150-400 f4 telephoto would be released “ this winter” meaning within about the next 6 months from now. I hope they get there, as that is the last lens I want for this system.
I can’t read the Q&A, it must be geofenced. As recently as July, after the JIP announcement, Takeuchi said the 150-400 f4 telephoto would be released “ this winter” meaning within about the next 6 months from now. I hope they get there, as that is the last lens I want for this system.
I might need to temper my optimism:
“The production of high quality lenses in Nagano will stop and be outsourced“
https://www.43rumors.com/more-info-about-jip-plans-lens-production-factory-in-nagano-will-stop/
If m.Zuiko Pro designs are licensed to Sigma or equivalent for production, then fine. Not so much if they go to a lower tier manufacturer.
I might need to temper my optimism:“The production of high quality lenses in Nagano will stop and be outsourced“
https://www.43rumors.com/more-info-about-jip-plans-lens-production-factory-in-nagano-will-stop/
If m.Zuiko Pro designs are licensed to Sigma or equivalent for production, then fine. Not so much if they go to a lower tier manufacturer.
On 9/30/2020 at 10:05 AM, TimG said:Sure is. I go right back to OM1 and OM2 days and those neat Zuiko lenses. Fabulous stuff.
I still have my OM1 and my OM4T and Zuiko lenses which were fabulous. Still my favorite film based cameras. Especially the OM1. If you had an inkling about what you were doing it would take photos no matter what failed since the only "electronic" feature on it was an average light meter. I did need to replace the foam inside the body though because it degraded and became sticky.
40 minutes ago, tgait said:I still have my OM1 and my OM4T and Zuiko lenses which were fabulous. Still my favorite film based cameras. Especially the OM1. If you had an inkling about what you were doing it would take photos no matter what failed since the only "electronic" feature on it was an average light meter. I did need to replace the foam inside the body though because it degraded and became sticky.
Brilliant!
The new 150-400 PRO has been registred in russia according to rumor websites. It's quite likely to still release this year. I can't imagine it being anywhere close to the 1500€ Interceptor mentioned. Similar lenses (with built in TC) from Nikon cost 10000€. If it is half, it will be cheap. I also wonder who might buy this. I think it was planned as a "halo" product that now lacks the camera line to make sense (at least until JIP releases their first camera to bring trust back into the brand).
At constant f4.5 up to 800mm equivalent nothing like it really exists, even if you account for equivalent apertures. I know it will be way too expensive for me to afford though. If I'm lucky enough, maybe one day I can rent one.
If that lens comes in at a mid 4 figure price, I’ll buy it for wildlife. Imagine the equivalent of 300-1000mm handheld with the sync IS of the top Olympus bodies, and up to 2000mm with their teleconverters. I was theoretically sceptical that this made any sense until I saw Robin Wong’s videos on YT doing that with the current 100-400 zoom, which the halo lens should eclipse. He shows some amazing IQ at extreme ranges.
Feel free to call me a fan boy, and chime in about m4/3 noise and dynamic range and useable ISO and zooms versus primes. All factored in. I’m a hobbyist not a pro, and I’ll be out hiking longer and higher than I could with a D6 and a scuba tank sized telephoto!
The new 150-400 PRO has been registred in russia according to rumor websites. It's quite likely to still release this year. I can't imagine it being anywhere close to the 1500€ Interceptor mentioned. Similar lenses (with built in TC) from Nikon cost 10000€. If it is half, it will be cheap. I also wonder who might buy this. I think it was planned as a "halo" product that now lacks the camera line to make sense (at least until JIP releases their first camera to bring trust back into the brand).
At constant f4.5 up to 800mm equivalent nothing like it really exists, even if you account for equivalent apertures. I know it will be way too expensive for me to afford though. If I'm lucky enough, maybe one day I can rent one.
Canon is currently the most successful camera company in the world. Why would they have recently brought out two long telephoto lenses, at 600mm and 800mm, with fixed apertures at f11, for under $1000? My guess is size and weight and price for hobbyists who find that combination works for them. If it doesn’t then they have other options at higher prices. Just because a lens doesn’t work for some photographers in some situations doesn’t mean entire “paradigms” collapse.
Canon is currently the most successful camera company in the world. Why would they have recently brought out two long telephoto lenses, at 600mm and 800mm, with fixed apertures at f11, for under $1000? My guess is size and weight and price for hobbyists who find that combination works for them. If it doesn’t then they have other options at higher prices. Just because a lens doesn’t work for some photographers in some situations doesn’t mean entire “paradigms” collapse.
I shouldn’t bother, but the selective logic has to be pointed out. Don’t compare a flagship lens to a budget lens.
Canon and Olympus both make expensive halo lenses. They also both make budget lenses. So compare like to like. If you want 600mm from Canon you can pay $1000, $6000, or $12000. The same capability (and more) from Olympus is priced from $400 to $1500 to $2500, and soon perhaps $5000. Both systems can mount those lenses on a sub $1000 body or a flagship $6000 body. There is no inconsistency in technical approach, though there is clearly difference in business acumen.
You can have the last word on this topic. I’m done.
I am not sure that you should think of Canon as a consumer company. Business sales (big copiers and service) are about 45% of their business, medical and industry are another 32%, Imaging is 21% of the business. That being said, they are still better at selling cameras than Olympus, sad to say. Still waiting to see if any one else gets into micro 4/3. Perhaps it is time to think about moving to Panasonic.
Bill
I am not sure that you should think of Canon as a consumer company. Business sales (big copiers and service) are about 45% of their business, medical and industry are another 32%, Imaging is 21% of the business. That being said, they are still better at selling cameras than Olympus, sad to say. Still waiting to see if any one else gets into micro 4/3. Perhaps it is time to think about moving to Panasonic.Bill
Canon in they printers and in imaging can listen respond and anticipate consumer needs
We are having here a discussion about MFT and wildlife
Wait a minute who made the 100-400 zoom lens for MFT? Panasonic a company not even making lenses
Olympus response after panasonic had dominated the market was to come up with a sigma lens adapted a few years too late and after release suspend sales as the forecast was too low and are backdated on preorders
This is very sad
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Olympus made some announcements an hour or so ago. The one I've been eagerly awaiting is for the 150-400mm Pro lens, and I said above "If that lens comes in at a mid 4 figure price, I’ll buy it". Well, the launch price is $7500. Ouch. I had convinced myself that around $5000 was possible. I guess I will rent one for a week to put through its paces but it would have to be spectacularly good for me to justify a purchase.
The announcement of a new 8-25mm f4 Pro lens is maybe interesting for some UW photographers who lean toward wider angles as a higher quality replacement for the 12-50mm lens, but I will stick with the 7-14mm f2.8 Pro lens for WA.
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