4 hours ago, Davide DB said:
Guys though, the thread should not become a Nauticam bashing.
I don't think it's become the most used brand of underwater housing in the world because of a deal with the devil.
Everyone has their own preferences but there is no doubt that it is currently unrivaled in optical solutions.
Mostly just frustration on my part that I suddenly need to increase my budget by 25% or more if I still want to do a full frame update than bashing Nauticam specifically. Like any manufacturer, they can ask for whatever price they want, and I'm sure they're taking a gamble of sorts here to see if the features of their housings are sufficiently differentiated to support such a price premium.
Given the replies on this post though, they may have tried to push the price premium a bit too far. It's certainly caused a number new purchasers and even existing owners to at least consider alternatives.
As said, I've spent a lot of money in the nauticam ecosystem on housings, gears, ports and optics in the last decade. Truth is, if the Nauticam offering was 10% or even 15% more expensive than the competition, I probably wouldn't even bat an eye. I mean, they've always been slightly more expensive than some other aluminium housing manufacturers, but the delta was small enough to overlook or justify based on better ergonomics, being first to market, etc.
Charging 65% more than your competitors though -- you'd better have a pretty damn compelling value proposition. The underwater housing market is obviously tiny, and people willing to spend this kind of money on discretionary hobby items are no doubt richer than most. But still -- I don't think the market is entirely price incensitive. If other manufacturers maintain their current price points, and develop solutions for using Nauticam ports/gears/optics with their systems, I don't see how this doesn't lead to Nauticam losing significant market share. But who knows. Maybe I'm just bitter 