Mate, You could be filming with a Hi8 and capture a rare moment, like dolphins mugging a tigger shark, Whales riding uni-cycles, Mike Veitch buying a round of drinks, Wags whispering his hatred of Edius/Amphibico to a L&M rep or even Drew admitting he gets all his wisdom from a rash purchase of Encyclopedia's back in the 70's...And companies would by it.
Ok so you wanna rag on the mods eh Mr I dive at 60m without lights in bad viz? AFAIK, since the digital age really came to life in the 80s, my encyclopedia should actually be in print in 2009. The 70s were more a bell bottom, big hair age, which I'm sure you know a lot about.
Mike buys drinks... but only for good looking women in Yap, not some guy in UK. As for Wags... ok I give you that one. 
I've got a fantastic idea...
Everyone who's got diff views on brand housings get together...tearing said items of clothing off.
Who ever wins both contests has the better housings.
We can call it 'Dean's Dream cold Beer and sweet Rear' event 2007.
Dean, to counter that misogynistic idea, I propose that we have the owners of the cameras and housings to wear the bikinis. No point getting the ladies involved with the bad decision making on the part of the males. We'd use the HVR-A1 to record the event... and I'd use lights too even at 0m.
Reuben,
it's a very tough and small market. Good luck with your endeavor.