Well I am pissed. I saw this in the Singapore papers and raised as much a fuss as I can but I know I am fencing with windmills. I only flew on SIA because of these flights. I go to the east coast twice a year so I took the flight to Newark and drove south. They say now that unless I want to upgrade to business class, I have to fly through Frankfurt. When I said I'd rather fly through Tokyo and Detroit to my home, they said they didn't fly that route. I congratulated them on being so quick.
I actually don't like SIA but this flight was great. Their option for me is to spend S$3,161 to fly to JFK and drive to Baltimore or I could take NW (or Continental or United) and spend S$2,800 and arrive without the drive. With these options, I can save money, have bigger seats, fewer movie options, trade cute but blur and snobby flight attendants for older, surly but safe ones as well as saving myself the drive and cost of renting at NY rates. hmmmmmm...... tough choice? Nah.
BTW, at current rates, a full non-stop return flight to EWR gives them S$1,100,000 in the all business class configuration. In the mixed configuration, the capacity revenue is S$984,800. Almost every time I flew the flight, it was full in both classes but quite a number of people used frequent flyer miles to upgrade to business class. I think they will have trouble filling the new plane. But they do have one clear business advantage in doing this. They didn't say but the prices are going up S$1,000 for the C class seats. It's a little hard to raise economy seat prices like that without losing customers.
They lost me though. I also used them around the region because of the Kris Flyer program but if I'm not flying them to the US, I will drop that too.