Why is it that building a magnifying viewfinder is so hard ? I don't know, but my thoughts are these..
When looking at the viewfinder of my ike housing I notice that viewfinder actually does not magnify the view, on the contrary it makes it smaller. The only reason i can think of is that the camera's "native" viewfinder is so small that any magnification on the part of the housing would make it impossible to see all of the area of the camera's viewfinder. Then there is the issue of space between the housing and the viewfinder, which makes the distance and angle of view even a longer tunnel.
So, I guess the challenge is first finding someone who could design and build some pretty complex optics, (which might even have to be different for each camera model). And no doubt, that will come at a price, which might or might not be justifiable in the market that is being catered to by the less expensive housings, as it is more price sensitive.
Anyway, I hope there are others like me out there... Don't want to pay for the fancy titanium knob that launces a space shuttle, but would be willing to fork out quite a bit for a very practical feature that I felt would significantly improve my ability to see, and therefore improve image quality.