Exciting Times for Nikon Shooters

After posting the news that Adobe after more than 4 years*   will support the N-Raw codec within Premiere Pro, I reflected that Nikon's path is truly admirable.
There is no denying that, until recently, Nikon was perceived as the most “backward” brand in terms of advanced video capabilities compared to competitors such as Sony and Canon (and my beloved Panasonic). This situation was a source of frustration for many hybrid users and videomakers who appreciated Nikon's photographic quality but often had to look elsewhere for more professional video needs.

However, the recent turnaround is palpable, and N-RAW, with its impending support in Premiere Pro (after more than 4 years since its introduction), is clear evidence of this. This initial delay, while criticizable, now appears to be part of a larger and more thoughtful strategy. The acquisition of RED was not an isolated move, but is part of a well-defined path of strengthening in the professional video and cinema market.

The hybridization of video and cinema is an unstoppable trend, and mirrorless cameras, with their increasingly advanced capabilities, are indeed the ideal bridge between these two worlds. 
It is no longer just a matter of “adding video capabilities” to cameras, but of designing tools that meet the needs of an increasingly sophisticated hybrid workflow, where the distinctions between photography, high-quality video, and cinema production are becoming increasingly blurred.

A short comment on the Nikon journey:

(*) Adobe Premiere Pro EX customer didn't receive well the news 😉