Just now, adamhanlon said:@Interceptor121
I am fully aware that the D780 (and before you say it the D6 too) is full frame, I was using it as an illustration that despite Nikon telling me specifically that they were moving to developing mirrorless rather than SLR, they then released an SLR!
I'm not sure anyone (except Nikon etc.) had the figures about the commercial value of APS-C vs Full Framer. The figures commonly used are from CIPA, but this does not differentiate. As underwater image makers, we tend to get a skewed impression, as the Nikon entry level SLRs offer limited lens compatibility.
The issue with APS-C is that it is hard to provide increases in performance...I would not state that Nikon will not release a new APS-C SLR, but rather that they will not do so until there are sufficient new performance advantages to make it a sensible decision. The delay between the releases of D300 and D500, also illustrates this.
Nikon has a well established user base, that are largely happy with the SLR format. It would be crazy for them to ignore this.
Adam the source of this info is Nikon themselves and they make zero money on your old lenses so they have developed a brand new format for mirrorless and a new mount so they can survive as a business
This is about money not being nice to someone who last bought a camera 3 years ago and a lens 5 years ago