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    Davide DB

    Nikon buys Red

    Nikon is aiming to broaden its presence in the cinematography industry.

    The company has disclosed its agreement to acquire Red, a cinematography camera manufacturer, which will operate as a fully-owned subsidiary of Nikon. Details regarding the terms and value of the acquisition were not revealed.


    In its announcement, Nikon expressed its intention to utilize this acquisition to expand its footprint in the rapidly growing professional digital cinema camera market. By leveraging the strengths and networks of both companies, Nikon anticipates an innovative future in product development that will push the boundaries of film and video production. Nikon's proficiency in product development, reliability, image processing, optical technology, and user interface, combined with Red's expertise in cinema cameras, including unique image compression technology and color science, is expected to drive the creation of distinctive products.


    Here the full press release:




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