Agree with all the above - there's a whole eco-system (eco as in economic...) built around product releases, spec speculation, unboxing and what not, but in contrast very little work being done with most cameras (other than "old faithful" models people seem to actually use for a while). Talking-head videos - what some of us call shillfluencers or shill-tubers - are a very good example of this self-feeding marketing bubble. That said, I would updgrade my rig if I could - for videography, 4K 60fps - a long lasting battery pack, HDMI screen connection possibilities, along with access to dedicated lenses are practical tools I certainly would like to have access to. A more debatable point would be fast autofocus, which would be good for tracking small fast-moving subjects in a shallow DOF (think blackwater/bonfire videos) - but it isn't clear if the tracking technology is there yet for video... And for postproduction, image quality would be increased with 10bit capture, and something like manual white-balance qualities of a Canon camera would certainly be nice for ambient light. On the action-cam front, I still haven't upgraded the GoPro7 - there again, 10bit would be nice, but it's low priority given how little I shoot with it these days. So yes, these are feeding my desire to upgrade, and have been for some time. What's holding me back are housing costs – even for a second-hand old model, it's still very steep in my current situation. While I can't decently upgrade the rig, I do have the chance to be in a situation at this point in my life where I can dive with my old and limited rig very regularly. And film at will. A little fiddling with the rig (there's always something) usually does wonder for soothing the GAS urge to update. Practical accessories for one's existing camera rig fall in this sort intermediary space, offering something new to something you already use, which can be rejuvenating... On a larger scale, this constant state of dissatisfaction isn't limited to product consumption and aquisition. It's something that weighs on our lives in general, as we plan and think ahead, and thinking ahead also often means having something wish for or look forward to (the next holidays, a paid off mortgage, a better job, retirement...). It's easy to be always projecting on the future rather than making the most of the present. Marketing stategies simply tap into this urge, by offering quick fixes – which are usually never good enough.... I really like the idea of buying better water, or buying more time in the water. If you think about it, what would make the most difference, buying a new camera, or doubling/tripling/quadrupling the time spent shooting with your current rig? What do you think would give you the most satisfaction overall? Of course, if you have the ressources to do both and keep both your kidneys, just go for it! 😆