The below graph compares two flashguns with similar specifications when set to full power. Their maximum power in the center and light fall off is similar.
Comparing SC-150 and RF PRO.png
I think your test is really mixing the issue of strobe beam angle with the drop of light intensity at distance
A light source for the purpose of testing needs to be approximated to a point in order to do that the size of the tube needs to be much smaller than the travel distance. 60 cm is too small for that purpose I would think you need at least one meter
Second point is that you use a flat screen to perform the measurements this creates further problems because the distance of travel is different in the various point.
In your zone 1 the distance is Sqrt(2) * the centre for the inverse square law light will already be half the centre without taking into account the tube geometry.
In zone 2 is 1/3 in zone 3 is 1/5 and in zone 4 1/6 this is something that is known and does not need proof
So what you should be really doing is to measure the light intensity at difference incident angle to the front of the strobe once you net out the drop of light your graph will show that your strobe and the seacam at 45 degrees angle have 1 stop loss and at 55 degrees two stops whilst linear strobes have over two stops loss at 45 degree already
What your graph confirms though and this is really interesting is that past 110 degrees any strobes is really ineffective
The reality however is that for wide angle where strobe beam is important you always have two strobes and when you combine two there is a compensation effect even if they have less beam angle once you work out the correct distance. Clearly you can illuminate a wider area with a combination of two wider strobes however considering real subject are tridimensional and not flat you can achieve decent results also with narrower beam. As at the edges the values are 3-6% is unlikely you will see any beneficial effect from both colour and exposure point of view especially because wide angle is balanced light not just strobe light
I think some subjects like large seafans schools of fish will definitely benefit from a wider more smooth beam others with a single subject in the centre like close focus wide angle will bear little to no benefit from larger strobes. For macro and anything with a lens with 20-30 degree coverage the wider beam will make no difference whatsoever
With regards to your product it will need to issue at least GN 14 in water in the centre like the seacams to be useful. A pretty sure you 150W will do that I am unsure the 100W unit will be any good as it may just not have enough steam for big scenes

This image is a false colour diagram of two 95 degrees video lights on a pool wall with a WWL-1 lens 130 degrees diagonal. Despite the non wide beam you can see that the drop of intensity of the combined lights is 50% off centre and it drops to dark only in the edges
Considering that in a real life situation the edges are not that important this shows that you can cover most of the frame anyway because even a fisheye lens is not more than 95 degrees on the vertical axis
Lab test in air on a wall with a single light do not really represent real life usage of products because with a single light beam angle is not important